The concept centers on transforming IMMA (Irish Museum of Modern Art) into a key destination along Dublin’s primary tourist routes by strengthening its integration with the city's cultural and historical landmarks. By improving pedestrian access, enhancing wayfinding systems, and making the museum more visible, IMMA can seamlessly connect with other attractions, inviting tourists to explore its unique offerings. The goal is to create intuitive, well-designed pathways that guide visitors toward the museum, making it a natural stop on their journey through the city’s heritage sites.

In addition to physical connections, the concept emphasizes creating inviting public spaces around IMMA to encourage interaction and engagement. By designing open areas that foster social activity, artistic performances, and community events, the museum can extend its influence beyond its walls, making it a lively part of Dublin’s urban fabric. These spaces would serve as gathering points, not only for museum visitors but also for locals, creating an inclusive environment where art and culture are accessible to everyone, thus enhancing IMMA’s role in the city’s cultural landscape.